For long-lasting effects fragrance should be applied to the body's pulse points. These include the wrist, behind the ear, crease of your arm and knee, and the base of your throat. Pulse points give off more body heat as this is where blood vessels are closest to the skin, therefore continually warming and releasing your fragrance. Also, for a lasting effect spraying fragrance lower on the body allows it to rise throughout the day. Layering with the corresponding bath or shower gel and lotion, also is another good practice to help your fragrance last longer.